Hyde Park Village --Wasserman Real Estate Capital, LLC

The Challenge
L2 Communications recently coordinated strategic messaging and media relations efforts to introduce the $100 million redevelopment plans for Hyde Park Village (Tampa, FL) to community leaders, neighboring community groups and the media…

Full Story
The Village’s improvements and new structures mark the first major change to the property since its opening in 1985 as one of the country’s first lifestyle centers. The European-style, outdoor center is nestled comfortably among the homes of historic Hyde Park, one of the oldest neighborhoods in Tampa and is a designated national historic district. The Village offers a unique atmosphere -- a park-like setting with oak-lined streets, quaint benches and sparkling fountains. An eclectic collection of unique, locally-owned boutiques, national retailers, fine restaurants and bistros are part of the 275,000 square foot mixed-use specialty retail center. Strategic messaging and ongoing communications with local/community leaders, merchants and the media are at the core of this redevelopment plan.

Results
• St. Petersburg Times, “Restoring village to reveal ‘gem’”
• Tampa Tribune, “Out with Old Hyde Park Village”
• City Times, “Vision for a vibrant Village”
• Tampa Tribune, “Overhauling Old Hyde Park is a Tall Order”