Case History - Golfsmith

Golfsmith is now the largest golf retailer in the world. When Golfsmith embarked on one of the industry’s largest retail expansions it turned to L2 Communications to build their public relations program by showcasing its retail differentials and connecting to future customers in new markets.

A golf store opening isn’t always big news in big city markets but L2 identified newsworthy “hooks” to stimulate media attention. For Golfsmith we have led PR efforts for more than 20 store openings, crafting compelling business, lifestyle, cause-related and retail trend angles which have resulted in media exposure and driven foot traffic and sales. For their DC stores we created a cause related program with the Wounded Warrior Project to correlate one of Golfsmith’s major business drivers: custom fitting and what better way to drive home the company’s expert custom fitting services than with some of our country’s heroes.

L2’s efforts generated widespread coverage and millions of impressions with national broadcasts and front page news spreads in daily newspapers, business/retail publications, golf magazines and lifestyle/luxury magazines and radio. Golfsmith’s CEO and retail experts were guests on news programs from Bloomberg to CNBC to Fox Business, National Public Radio and with local and regional networks coast to coast. L2’s PR efforts creativity helped reach high net worth demographics that golf with a minimum ROI for the results generated.